How effective is the combination of your main product and ancillary texts?

My Trailer and poster both work together as part of a promotional package to sell my film "Skin Deep". The title is new, witty and memorable which i think incorporates with the iconic mask we are using in our trailer. As it is significant in both my trailer and as the main image on my poster, it could easily become a well known image, making it recognisable for all of the right reasons- this is the thing which gives "Skin Deep" its name. This could even give it the oppurtunity to go on and we could turn this into a sequel.
"In a highly competitive market, every poster and piece of marketing you have needs to stand out from the rest. With 250,000 poster sites at roadside, you need to fight for your spot."
Trailers are the most cost-effective marketing technique and i have tried to make this relate to my target audience of males and females aged 15 to late twenties. "Distributors can send up to 3000 copies out to cinemas and they can also be put to the front of suitably targeted DVD's". With typical horror traits, blood, darkness and gore, it is guarenteed it will not dissapoint. Marketing is a hugely expensive stage and with multiple posters alongside a trailer, the costs soon add up. I think that the mask on our poster will catch peoples attention as it is supposed to show something which will interest the audience. The mask (showing the monster but revealing no information) poses questions, making people want to know more about the film.
All of my main stars and production values are at the top of my poster, making them stand out to the public eye. It is important as fans of stars are very loyal and you can profit a lot of money from the people involved in the movie. Also, word of mouth is a very valuable source so the more people that see the footage and posters, the more they are likely to tell their friends. The tag line on the top of the poster, compliments the intertitles on the trailer as they provide a very vague but interesting twist on what the plot features. Usually they contain punns, play on words and phrases to make them memorable and grab an audience's attention. I think to improve the combination of my products, i could have used a tag line which featured as a trailers intertitle because it would then be more recognisable- as seen in more than one way. I could also have created a second poster, showing the victim of the monster or possibly using an image from the trailer itself to jog people's memories. They will be able to link together the monster and victim, creating a contrast in the movie. Good VS Evil.
           The magazine i have created is an example of publicity which is out of the distributors hands mostly, however they try to get as much of it as possible by encouraging their actors to accept offers and set up interviews with newspapers.. Publicity is things such as interviews, star appearances on television shows and promoting the film through other means as advertising. It is low cost as the distributor does not pay for it however it can prove effective due to fame and press coverage. My magazine also ties in with my other two texts as one of the main stars from the film is featured on the cover as she has given an interview. She could be spotted on the shelf and gain interest in her newest film which is also very large on the front cover. Also, on one day of our shoots, the very same magazine came along, took some shots and we spoke to them about what we were doing and the other aspects behind creating a movie so it has been really quite involved in our movie rather just focusing on lots of independent movies and producers.  Promotion is tie-in-merchandising such as toys and games, paid advertisements and cardboard 3D displays in cinemas. It allows people to take notice of these and wonder what the movie is about, encouraging them to find out.


All quotes have been taken from http://www.launchingfilms.tv/